In my previous article, The Hidden Cost of Churn to Enterprise Value, I revealed the millions of dollars lost to churn every year. In this article, I share how you can calculate the cost of churn to your Enterprise Value.
Everytime a customer churns, your organization takes a hit to its Enterprise Value. You'll have to replace the losses with newly acquired customers at a significantly higher cost, not only in marketing and acquisition efforts, but also by having to overcome the damages made to your company's reputation as well.
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